Social Media Strategist

Marketing · Gainesville, Florida
Department Marketing
Employment Type Full Time 30 + Hours
Minimum Experience Mid-level

You are an experienced and creative person with an affinity for designing and implementing social media strategies that increases brand awareness and supports marketing and sales efforts. You are highly motivated and creative. You will be part of the marketing team and will work closely with internal stakeholders throughout Gleim teams to create and publish original, high quality, and engaging content on social channels.



Responsibilities

  • Design and implement social media strategies
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Set clear objectives, and keep in line with established brand, voice, and tone
  • Communicate the Gleim brand in a positive, authentic way that will attract target market (21-35 year olds)
  • Clearly articulate to key stakeholders on social marketing performance and provide recommendations for optimization
  • Research and capitalize on social media trends and hashtags
  • Generate inbound traffic and turn followers into customers through content development and strategy
  • Work closely with the digital marketing strategist to set engagement and conversion strategy
  • Devise internal program for recognition and rewards for participation in building online reviews
  • Propose ideas for lead generation and demand generating content



Requirements

  • An applicable 4-year degree related to social media or similar fields (e.g., social media marketing, digital media, marketing, public relations, creative media)
  • 2+ years of experience in a social media role or similar roles
  • Knowledge of social media best practices
  • Understanding social media KPI's

Preferred Qualifications

  • Previous experience or strong familiarity in education, exam prep, accounting spaces. 
  • Experience acting as a subject matter expert or team lead
  • Experience with video
  • You must attach a portfolio with examples of your written work to be considered for this position.



Benefits

  • Medical, dental, vision, life, and disability insurance
  • Flexible schedules & great work/life balance
  • Paid time off (PTO), holiday pay, and overtime pay
  • Retirement/profit sharing
  • Tuition reimbursement

Our Culture

We are a family-run company in Gainesville, Florida, and have been in business for over 47 years. If you choose to work here, you get to be part of something great! We help millions of people across the world advance their accounting and finance careers by preparing them to take professional certification exams. More certified accountants and auditors means a healthier, more trustworthy finance sector.


We price our industry-leading review courses affordably and offer scholarships to many great partner organizations, such as the National Association of Black Accountants (NABA), to enrich the profession and encourage and assist minority involvement and inclusion.


We strive to create a team-spirited, creative, exciting and friendly work environment that inspires self growth. Our dress is casual. We have company events throughout the year


We hope you’ll join us!



Additional Info

Gleim is an equal opportunity employer and is committed to providing a respectful and caring work environment that is inclusive to a diverse work force for all races, ethnicities, genders, backgrounds, experiences and perspectives. Successful candidates will demonstrate and support the same commitment as well. 


References requested. Background checks and a drug test will be conducted upon your acceptance of an offer of employment. Gleim is a drug-and smoke- free workplace. We are an Equal Opportunity Employer.

Thank You

Your application was submitted successfully.

  • Location
    Gainesville, Florida
  • Department
    Marketing
  • Employment Type
    Full Time 30 + Hours
  • Minimum Experience
    Mid-level